LVMH revamps La Samaritaine store and opens it in tourist-less Paris
Category: #retail  By Pankaj Singh  Date: 2021-06-22
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LVMH revamps La Samaritaine store and opens it in tourist-less Paris

La Samaritaine, a historic landmark of 19th century France, has been reportedly revamped as a new destination for dining, all-in-one shopping, and tourism by LVMH, a French luxury conglomerate. The stores’ restoration cost around USD 894 million and its reopening was the most anticipated events in the French capital in recent times.

Emmanuel Macron, the President of France, inaugurated the building on Monday and considers La Samaritaine as the country’s treasure.

The store closed its operations back in 2005 for safety reasons. But with its reopening, it will become the newest luxury store in Paris. While there are other stores like Galeries Lafayette, which is famous for its dramatic balconies and a classic glass dome, and the oldest operating department store in the form of Le Bon Marché, the biggest point of attraction for Samaritaine Paris Pont-Neuf is its location.

The store is situated on the Right Bank, the geographic center of the French capital. It is across from Pont Neuf, the oldest stone bridge in Paris. The heritage building is located on prime real estate, with the Notre Dame Cathedral at a walking distance to the east, the Louvre museum to the west at a short walking distance, and  Bourse de Commerce-Pinault Collection, the recently opened art museum straight to the north.

At the opening, DFS Group’s regional director, Eleonore de Boysson apparently stated that the reopening of La Samaritaine will make the district more joyous and happier.

LVMH, along with DFS, recruited top design companies like Yabu Pushelberg for interior design, Japanese company Sanaa for designing the glass façade on Rue de Rivoli, which created quite a controversy, and Malherbe Paris for designing the beauty department at the basement.

 Cheval Blanc Paris, the store’s accompanying 5-star hotel, as well as the Dior spa and four restaurants, meanwhile, are set to commence operations in September 2021.

Source Credits:

https://edition.cnn.com/style/article/la-samaritaine-lvmh-opening/index.html



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Pankaj Singh

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Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

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