Metro Brands partners with Canada-based footwear brand Biion
Category: #retail  By Saipriya Iyer  Date: 2022-07-06
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Metro Brands partners with Canada-based footwear brand Biion

Leading footwear retailer Metro Brands Limited (MBL) has reportedly partnered with the popular Canadian footwear company Biion, introducing the brand to India. The premium collection of footwear combines technology and functionality to create stylish shoes to cater to the high-performing lifestyles of modern consumers.

Under this partnership, Metro Brands will become the sole retailer of Biion footwear via its e-commerce website and Metro & Mochi stores that serve a niche consumer base.

Metro Brands Chief Executive Officer Nissan Joseph has remarked that the collaboration with Biion will extend its current portfolio and provide high-quality footwear to fashion-conscious Indian consumers.

Biion, derived from the Greek word bios which means life, was created to foster and optimize the lives of consumers from all walks of life, from players, and practitioners to influencers, trendsetters, or trailblazers.

The footwear offered by the brand is gender-neutral and easily paired with a modern formal wardrobe as well as party attire.

The Canadian company creates multi-functional, comfortable, and lightweight EVA shoes. The shoes have anti-microbial characteristics and are provided with BioVents making them ideal for professionals with long-standing jobs. The outsoles offer HEXTRA-GRIP traction and provide low-profile performance thereby offering a good connection to the ground along with good balance.

Biion Footwear Chief Executive Officer and Founder Rick Buchanan has expressed that the company offers footwear that is ideal for a vast array of conditions.

The Canadian brand takes classic footwear and modernizes them with advanced materials. Many celebrities like Bruno Mars, Justin Timberlake, Jennifer Aniston, Samuel L. Jackson, Sonu Nigam, and Shaggy have endorsed the brand and created signature footwear collections. Biion also unveiled the signature Batman collection for fans of the animated series.

For the record, Metro Brands was founded in 1955, The company opened its first store in Mumbai and has since transitioned into a one-stop destination for all footwear demands.

Source credit:

https://www.apnnews.com/metro-brands-introduces-the-popular-canadian-footwear-brand-biion-to-india/



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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