Neptune-Kraft Heinz ink agreement to distribute products in 4 markets
Category: #health  By Saipriya Iyer  Date: 2020-10-07
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Neptune-Kraft Heinz ink agreement to distribute products in 4 markets

Neptune Wellness Solutions Inc., a Canadian cannabinoid company, has recently announced a distributorship agreement signed with The Kraft Heinz Company’s subsidiary. The agreement has been entered to distribute and market Neptune’s products in India, the Caribbean Islands, Vietnam, and Latin America.

The recent partnership with Kraft Heinz is expected to add a significant incremental revenue to the Health & Wellness Innovations division of Neptune, prior to the end of FY2021. The deal will further expand the company’s global distribution opportunities for the branded consumer packaged goods across India, the Caribbean Islands, Vietnam, and Latin America. These 4 regions have a combined population of above 2.1 billion, which lends an opportunity for the company to substantially drive its business.

As per the statement made by Neptune’s President & Chief Executive Officer, Michael Cammarata, the deal can be considered a milestone for the company, as it has been focusing on the dramatic expansion of its marketing reach as well as the transformation of its business to B2C (business-to-consumer) operation. Moreover, it highlights the persistent faith of the consumers in its talented and experienced sales team, who aims at delivering solutions outside of North America.

Mr. Cammarata further added that the team of experts at Neptune will leverage the partnership to drive the reach of its branded products to a wide range of customers in 4 large & dynamic markets, i.e. India, Vietnam, the Caribbean Islands, and Latin America, which will provide a considerable growth potential. The deal is also consistent with its B2C and B2B dual go-to-market strategy to cater to the customers at both retail and wholesale levels as well as expand its footprint across the globe.

Kraft Heinz brands or product lines that are included in the recent distributorship are Boca Burger, Maxwell House, Kool-Aid, Jell-O, HP Sauce, Golden Circle, Wattie's, Planters, Philadelphia Cream Cheese, Oscar Mayer, Grey Poupon, and Gevalia, among others.

Source credit:

https://www.prnewswire.com/news-releases/neptune-wellness-solutions-inc-announces-partnership-with-the-kraft-heinz-company-to-distribute-its-product-in-india-vietnam-caribbean-islands-and-latin-america-301145408.html



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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