Reliance pilots new WhatsApp-based JioMart retail platform in India
Category: #retail  By Saipriya Iyer  Date: 2020-04-27
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Reliance pilots new WhatsApp-based JioMart retail platform in India

Reliance recently initiated testing of its e-commerce portal JioMart, on WhatsApp, few days after Facebook announced plans to make a USD $5.7 billion investment in the company.

An e-commerce project of Reliance Retail, JioMart went live in 3 neighborhoods around Mumbai, through a deal that gives it access to the 400 million user base of WhatsApp in India, which is currently under the biggest lockdown globally.

The portal is expected to take the richest man in Asia a step closer to his target of putting forward a digital platform to take on Walmart’s Flipkart Online Services and Amazon.com, for a slice of the Indian e-commerce market that is estimated by KPMG to grow to USD $200 billion by 2027. It seems that Facebook is partnering with JioMart to help make WhatsApp become a prime source for small businesses to connect with customers across India.

Vikraman PN, Founder of Finnoviti Consulting was reported to state that the launch is happening during the toughest of times considering the supply chain constraints. However, Reliance will spread the test run in various states after it inks a deal with Facebook and WhatsApp is likely to play a crucial part in the expansion of JioMart.

As per JioMartLite’s website, JioMart will be providing a link to place the order. Customers need to add JioMart’s WhatsApp number on their smartphones. After the order is placed, it is shared with a grocery store through WhatsApp. The customer will then be notified with the order details as well the store details on his number.

In a statement delivered on April 22, by video mode, Mr. Ambani stated that the tie-up with WhatsApp will aid almost 30 million Indian small store owners to take digital payments from customers in their neighborhoods. He added that this new service will help people to place order and get faster delivery for day-to-day items from nearby local shops.

 

Source credit: https://www.thenational.ae/business/reliance-trials-its-whatsapp-based-online-platform-in-india-following-facebook-deal-1.1010973

 



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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