Reliance Retail forms long-term franchise partnership with Gap
Category: #retail  By Saipriya Iyer  Date: 2022-07-07
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Reliance Retail forms long-term franchise partnership with Gap

Reliance Retail Limited has reportedly formed a long-term franchise partnership with Gap Inc to introduce the American brand to the Indian market. Through the long-term agreement, Reliance Retail will become the official retailer for Gap throughout India.

The Indian retail giant will bring Gap’s product range to Indian consumers through a mix of multi-brand store expressions, brand stores, and digital commerce platforms.

According to Akhilesh Prasad, Chief Executive Officer of Fashion & Lifestyle at Reliance Retail, both companies share a vision of introducing market-leading retail experiences and fashion products to their consumers.

Reliance Retail will introduce Indian customers to Gap’s shopping experience, providing its optimistic, youthful fashion for kids, men, and women.

According to Gap’s Managing Director of International, Global Licensing and Wholesale, Adrienne Gernand, a partnership with regional majors like Reliance Retail enable the brand to deliver its experience worldwide whilst diversifying its business portfolio through its partner-based business model.

Gap has recently also partnered with De Rigo to unveil its first eyewear collection. Through this partnership, the American brand offers a high-quality, versatile line of optical wear and sunglasses for juniors, adults, and kids.

This partnership complements Gap’s overall growth strategy of boosting the brand through agreement licensing and unveiling products under new categories.

Created in an IMG-facilitated deal, the Gap-branded collection provides upscaled styles that celebrate consumer individuality. The collection will unveil a wide portfolio of high-quality eyewear for juniors, adults, and kids, ranging from clean lines classic frames to fashion-forward frames in optimistic colors.

Founded in 1969 in San Francisco, Gap continues to develop its legacy based on denim, the online customer connection, franchise retail, and company-operated locations worldwide.

With a robust vision of going beyond selling clothes, Gap promotes a distinctly optimistic and radical sense of style by reducing the gap between generations, cultures, and individuals.

Source credit:

https://economictimes.indiatimes.com/industry/services/retail/reliance-retail-limited-announces-partnership-with-gap-inc-/articleshow/92701810.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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