Sonata Software has reportedly invested in Retail10X, a California-based retail AI SaaS platform company. Sonata Software has concentrated on being a Digital Transformation Partner of choice for clients in manufacturing, retail, distribution, and travel industries with its exclusive PlatformationTM technique and end-to-end digital platforms.

Apparently, this investment is an extension of its digital transformation endeavor for retail, CPG, and distribution companies, by offering real-time integrated data-rich platform, reported sources.

Owing to the investment, Sonata Software receives exclusive rights globally, for deploying and servicing the R10x platform and promote the R10x platform under its brand name, cited credible sources.  

Srikar Reddy, Managing Director and Chief Executive of Sonata Software, said in a statement that the firm’s strategic partnership with Retail10x offers great value to customers in its focused vertical of retail, CPG, and distribution by offering them a platform that leverages the newest in deep learning, AI and ML technologies in fast-tracking their digital transformation journey. Moreover, the partnership will also strengthen the firm’s singular focus on becoming a Digital Transformation Partner of choice across these verticals, Reddy added. 

Prasad K R, Founder and Chief Executive Officer of R10x, stated that Sonata's outstanding expertise in digital retail and distribution supply chains will offer R10x market leading abilities in bringing a strong Retail AI platform for retailers, CPGs, and distributors. He further stated that the company is thrilled to build this partnership as Sonata's global footprint will help fast-track its growth in the United States.

For the record, R10X is a Retail SaaS platform for distributors, retailers, and consumer packaged goods firms that help in enhancing operational effectiveness via advanced demand sensing, merchandizing capacities, shrink reduction inventory optimization, real-time supply chain collaborations. The company also helps in building customer loyalty by connecting with customers in a relevant, personalized and timely manner during their shopping experience. Moreover, the platform uses advanced AI and ML abilities to provide actionable field-level recommendations, reported sources.