StarKist® enters strategic marketing partnership with Lindora®
Category: #retail  By Saipriya Iyer  Date: 2020-12-23
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StarKist® enters strategic marketing partnership with Lindora®

StarKist®, a healthy food products producer, and Lindora®, a weight loss & wellness solution provider, have reportedly entered a strategic marketing partnership. This collaboration, which is expected to be completed at the beginning of 2021, aims at expanding the reach of StarKist’s Pouches® such as Chicken Creations®, Salmon Creations®, and Tuna Creations®.

Founded in 1971, Lindora is a medically supervised consumer, wellness, and weight loss products provider in the U.S. The recent deal will help the company promote StarKist’s pouches via in-clinic displays, advertising, couponing, and sampling. It currently operates 33 weight loss & wellness clinics in Southern California.

According to Lindora’s Chief Executive Officer, Will Righeimer, the partnership with StarKist is anticipated to extensively promote healthy eating. Its StarKist Pouches® will assist the patients in maintaining a healthy diet and weight-loss program guidelines. This will be also a significant addition to above 120 healthy food & supplement products that are currently offered to patients by the company.

The latest partnership deal has been entered by StarKist owing to the market-leading position of Lindora, with more than 50 years of experience. Lindora offers highly popular services, products, and programs in the weight loss & wellness space. Moreover, its ketogenic, class-leading, and nutritional foods will be perfect complements to the protein-rich food lineup of StarKist.

As per the statement made by StarKist’s VP of Marketing & Innovation, Andy Mecs, the recent deal with Lindora will help the company gain a unique opportunity to provide its products to the consumers who place high emphasis on protein-rich foods to maintain a healthy diet. Its single-serve pouches consist of a considerable amount of nutrients and proteins, with 0-3g of carbohydrates in many products. This makes the products suitable for ketogenic eating plans. Furthermore, its chicken, salmon, and tuna pouches typically contain between 15-18 grams of proteins in a serving.

Source credit:

https://www.businesswire.com/news/home/20201221005776/en



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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