T-ROC unites with Conversity to enhance online shopping experience
Category: #retail  By Pankaj Singh  Date: 2021-05-05
 | 
  • sharesocial_share_icon
  • Twitter
  • Facebook
  • LinkedIn

T-ROC unites with Conversity to enhance online shopping experience

The Revenue Optimization Companies (T-ROC) has reportedly announced its partnership with Conversity, the IGS (Intelligent Guided Selling) platform creator. This partnership was entered in a bid to enhance the in-store and online shopping experiences of customers by combining advanced technologies for a unique experiential & engaging sales process.

The latest partnership deal will combine the capability to design dynamic customer journeys by Conversity with the 1st-of-its-kind touchless customer engagement, support, and sales solution of T-ROC, i.e. Virtual Interactive Brand Ambassador (VIBA). The deal will also make Conversity’s IGS platform available to T-ROC's clients as well as other brands to help them innovate, boost bottom lines, and enhance customer experiences.

VIBA is capable of instantly connecting customers with a virtual bot or a live sales agent. This in-store customer engagement solution combines AI (artificial intelligence) and NLP (natural language processing) bots to provide access to a live person who answers queries, offers advice, displays content like high-definition videos or images, as well as provides coupons in real-time.

According to Conversity’s Global Chief Customer Officer, Brad Christian, the company’s latest collaboration with T-ROC will help retail companies deliver exceptional e-Commerce and in-store virtual support, which in turn, will fuel the conversion rates as well as the average transaction values. He further added that the unique VIBA solution will serve as a compelling, next-level technology and aid its Intelligent Guided Selling platform. Therefore, the two companies will coexist and complement flawlessly in driving virtual sales and customer support experiences.

T-ROC’s CEO & founder, Brett Beveridge, has reportedly cited that the Conversity solution will draw out the needs and preferences of customers to provide its retail clients with real-time insights to create a personalized experience and generate profits and sales. The company will also leverage the VIBA solution to finalize the shopping decision of customers and replicate the in-store experience in an online shopping environment.

Source credit:

https://www.prnewswire.com/news-releases/t-roc-and-conversity-team-up-to-help-retailers-and-brands-meet-consumer-demand-for-contactless-in-store-support-and-shopping-from-home-301283335.html



About Author

Pankaj Singh

Email: [email protected]   linkdin twitter

Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

More News By Pankaj Singh

Henkel acquires professional hair business of Shiseido in Asia Pacific

Henkel acquires professional hair business of Shiseido in Asia Pacific

By Pankaj Singh

Henkel AG & Co. KGaA has reportedly completed the acquisition of Shiseido’s business of Professional hair. The business includes top brands of professional hair like Primience and Sublimic under the licensed ...

H&M Group partners with Google Cloud to improve customer experience

H&M Group partners with Google Cloud to improve customer experience

By Pankaj Singh

Global fashion retailer H&M Group has reportedly announced a strategic partnership with Google Cloud to enhance customer experience.

Under the collaboration, H&M will use ...

Lulu Group plans USD 2.9 Billion investment to launch 91 new stores

Lulu Group plans USD 2.9 Billion investment to launch 91 new stores

By Pankaj Singh

Multinational conglomerate Lulu Group International has reportedly planned to invest USD 2.9 billion to launch 91 new stores and hypermarkets from 2020 to 2023.

Lulu Group is one ...