Walmart has recently announced that it is launching its first subscription business for apparel and it would be solely for kids. The company has teamed up with Kidbox, a subscription-box company like StitchFix but focused exclusively on selling clothes for girls, boys, and babies.

Citing sources with knowledge on the matter, Walmart shoppers can now buy as many as six distinct boxes from Walmart.com, organized by Kidbox every year. It means that for each season there is one new box available as well as for holidays and for going back to school.

Each box will contain four to five products and its cost is $48, representing about 50% off the suggested retail price, Walmart claims. There would be choice for parents to either keep all the items with them in the box for no extra cost or return everything and get their money back. 

Seemingly, Kidbox creates the boxes from the results of a styling quiz that is done before an order is placed. Under kids’ category, Walmart has been adding hundreds of new apparel brands to its website for children, like The Children’s Place and Levi’s, besides revamping Walmart.com so that buyers can precisely browse apparel for other activities like dance, gymnastics or for licensed characters.

Stitch Fix now has children’s category, while Rent the Runway, provider of apparel on a rental basis, just the previous month confirmed it would be entering the business of kid’s clothing. In 2014, Walmart had launched a subscription Beauty Box which delivers samples of beauty products such as make-up remover and face mask for just $5 per box four times a year, sources added.

Sources mentioned that this move comes at a time when Walmart has been developing its apparel business through some different approaches, which includes a collaboration with Lord & Taylor that enabled it to add top-quality brands to its website. It is also planning to add few more in-house brands for children, men, and women to stores.