Walmart teams-up with SmileDirectClub to sell dental care products
Category: #retail  By Saipriya Iyer  Date: 2020-01-07
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Walmart teams-up with SmileDirectClub to sell dental care products

Walmart, a renowned American multinational retail corporation, has reportedly teamed-up with teledentistry company, SmileDirectClub, as it looks to acquire a bigger share of the $3.5 trillion American healthcare industry.

As per reports, the partnership signifies the first mass roll-out for SmileDirectClub, following a disappointing public offering back in 2019. The company’s premium yet affordable collection includes a multi-step tooth whitening system, a water flosser, specialty toothpastes electric toothbrush and an ultrasonic UV cleaner specifically designed to sanitize products.

Shawn Townzen, VP, Walmart Personal Care, stated that the company is always expanding its wide array of products in order to meet customers’ needs.  The company is thrilled with the launch of new smile enhancing products by SmileDirectClub, available exclusively at Walmart.

The agreement is a strategic push for Walmart to grow its oral health division, which comes after the opening its very first health clinic in September in Dallas, Georgia.  The experimental clinic, featuring services like dentistry, primary care, and counselling, is designed to provide dental cleanings and lab tests with a price cut of 30-50% compared to its competitors, which it achieves by eliminating middlemen. 

Additionally, SmileDirectClub’s primary draw is a more reasonable approach towards orthodontia. The company cuts cost by selling dental aligners for a fraction of the price of Invisalign services or traditional braces and by bypassing personal appointments.

However, according to some dental health professionals and critics, the business model of SmileDirectClub lacks quality. The company also registered a net loss of $387.6 million for the third quarter in November 2019.  

Josh Chapman, chief global brand officer, SmileDirectClub, stated that the company’s launch of oral products in mass retail extends its mission of becoming the first resource for customers when it comes to oral care solutions that are affordable, safe and convenient.

As per reports, the products are likely to be sold in around 3,800 Walmart stores as well as the official Walmart website.

 

Source credit: https://www.businessinsider.in/tech/news/walmart-is-taking-another-bite-out-of-a-multitrillion-dollar-industry-and-bringing-smiledirectclub-electric-toothbrushes-and-toothpaste-to-more-than-3800-stores/articleshow/73128468.cms



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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