Walmart unveils AI-powered virtual try-on feature Choose My Model
Category: #retail  By Pankaj Singh  Date: 2022-03-04
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Walmart unveils AI-powered virtual try-on feature Choose My Model

Walmart Inc. has reportedly launched an AI-powered virtual clothing try-on technology Choose My Model to Walamrt.com and the retailer’s mobile app.

The feature, now in its beta version, will now enable Walmart consumers to choose a model that matches their body type and appearance. At the launch, online shoppers will be able to select from nearly 50 different models to discover what best reflects their height, skin tone, and body shape so that they get a better understanding of how the clothing would look on them.

A year ago, the retail giant completed the acquisition of Zeekit, the virtual clothing try-on firm, which used a consolidation of computer vision, real-time image processing, deep learning along with other AI technologies to showcase shoppers their appearance in an item through a simulation that considers fitting, size, body dimensions, and the fabric of the garment itself.

Currently, the virtual models in the feature comprise a height range of 5’2″ and 6’0″ and a size range of XS through XXXL. The retailer cited that it will eventually expand its model selection, with plans to unveil close to 70 more models in the upcoming weeks to provide more variety in terms of skin tone, size, and hair color.

The new feature is supported by the neural networks of Walmart Global Tech, which analyze categories of garment images to create a dressed image using algorithms of computer vision across various Walmart model images.

The neural networks help in determining different variants of a product, which not only includes its size, but also other factors like sleeve length and available color options. The new system can capture all the variants while displaying the alternatives.

Although the new feature focuses on women’s fashion it will also work with several other items across the retailer’s portfolio of private and exclusive brands including Sofia Jeans by Sofia Vergara, Free Assembly, ELOQUII Elements, Scoop, Athletic Works, Time and Tru, No Boundaries, Terra & Sky, The Pioneer Woman, and Avia.

Source credit:

https://techcrunch.com/2022/03/02/walmart-launches-a-i-powered-virtual-clothing-try-on-technology-for-online-shoppers/



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Pankaj Singh

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Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

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